Who's The Best Judge Of Your Talent? (and it's not your mother/lover/best mate/brother)

I found myself watching the X Factor auditions the other night, and reflecting on how many of the failed auditionees could have been spared their pain and embarrassment if someone had done the honourable thing and been straight up with them about their lack of talent. Instead, some had obviously been told that they were really good and that they should go for it. Did they get knowingly dishonest feedback, or were they naively misguided? Who knows.

The problem is this, I've met people who have set up businesses on the basis of similar misinformation. Someone close to them said their work was good, and they committed to the whole set up - without bothering to conduct any further reality checks. Tragic. This may all sound a little harsh but it is, unfortunately, true.

What's the lesson? Get independent feedback - when starting up, when branching out, when you need to know if an idea or product is going to cut the mustard. Your mates love you too much to be objective. Constructive, objective criticism might be uncomfortable. But it'll save you a shedload of cash and pain in the long run. And if you have got the X factor, it'll help you get where you want to go much, much faster.


To find out more about the book, visit http://www.makeyourcreativitypay.com/  or if you are a Facebook fan, you can find the book page at www.facebook.com/makeyourcreativitypay


The eBook (144 pages, 5 by 8, £5.25) can be downloaded instantly from http://snurl.com/1y2zln