Page 13 - Competitors or Allies?

Talk to your competitors – they might actually be your allies. I’m always amazed by how cagey people are about their perceived competitors. Scared I guess that others will grab their share of the market. To use an analogy – if you are shopping for shoes, where would you rather go? To a local village with one shoe shop, or to a city where you know there are many shoe shops within striking distance of each other?

Big retailers use this clustering phenomenon to their advantage. The lesson to be learned here is one of differentiation. If your work stands out you will have nothing to fear from being in proximity to, or even working with, your competitors.

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