QR codes, when scanned on a smartphone, enable the user to jump straight to a website, social media page, map, or any other information that can be linked to with a URL.
If you have a smartphone, you can download a simple free app which allows you to read them (I use QRReader on an iPhone).
QR codes are simple and free to create - all you need to do is enter the URL of the page or website you want people to visit into a QR code creator like http://quikqr.com/
QR (quick response) codes are being integrated into marketing activity all over the place, for example: guerrilla marketing campaigns, in-store displays, business cards, magazine ads, contests, direct mail campaigns, websites, and email marketing. Tourism Organisations are using them to interpret natural and historical points of interest, and QR codes have been used in Japanese cemeteries on grave markers to let mourners get access to information about the deceased. And (why doesn't this surprise me?), tattoo parlours in the States are giving QR tag tattoos that linked to people's websites and Facebook pages.
They are new and quirky enough to attract attention. How could you use one?
The code in the picture, when scanned, links directly the Facebook page for my new book: Make Your Creativity Pay. If you visit and like, I'll make sure you get interesting and useful tips like this in the run up to publication.
www.facebook.com/makeyourcreativitypay
1 comments:
I've been wondering what those codes were and how they were used. Thank you for shedding light on this subject. I've created QRs for my website, and informed my marketing group about them. Your blog provides quite a service, and I'll be back often. I found it through myguestblog.com
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